for them, it is essential to know what is SEO(Search Engine Optimization).
Full-Form of SEO
As we got to know what is the full form of SEO, now it is time to understand it closely In simple terms,
What is SEO?
How you'll do it?
Types of SEO
1. black hat SEO
2.white hat SEO
What is black hat SEO
whenever we try to get our blog or website to rank on Google or any other search engine using illegitimate ways and violate the terms and policy of search engine.
that is the process known as black hat SEO.
It is considered a bad practice to get traffic and rank your blog or website. it totally illegal and against search engine policy
if your practice it, you may have to face some bad consequences.
What is white hat SEO
In easy terms, it is opposite to black hat SEO just like we have got bad or good similarly they are. white hat SEO is legal and approved way to drive traffic or your blog and get it ranked on search engines.
white SEO has two parts, if you follow them you can drive good traffic and get your blog or website ranked on the search engines such as Google, yahoo, bing, and so on.
What is on-page SEO
On-page is a practice we do to drive organic traffic and get our blog ranked in search engines.
I have mentioned mandatory parts of it such as meta tags, site speed, site structure, and rich content
On-page SEO
The very first part under the white hat SEO we have got to discuss is on-page SEO.
so let's understand it in simple terms
1. Site architecture and coding is the necessary thing when we do SEO for our blog and website. if you are not from the field of coding and not have knowledge about coding then you can go for some platform where you don't have to do any coding and can
manage your blog or website with drag and drop options.
2. Heading, page title, and meta tag this is the second most important things in the process of SEO. Heading must be attractive and catchy to drive traffic on your blog. Page title needs to choose wisely. the meta tag is something that appears on the bottom of your title in the search engine to understand it easily you can see the below-given image.
3. Internal linking is also a mandatory part of doing SEO.
let's suppose we have written about SEO and we have also been written about the SEM then we can mention the link of our another post to a new one this is known as internal linking.
4.Rich content
it means your content must be understandable and helpful to others.
5.site speed
lots of blogger does not pay to much attention towards this step but it also necessary to have good speed of your website.
there are many tools available on the internet to check the speed of your site.
What is Off-page SEO
It is the process of driving more organic traffic to your blogs through link building as we can share our blog on social media and another platform so that our blogs can reach everywhere and can drive more and more traffic.
Off-page SEO
1. The very first thing we cover in Off-page SEO is link building we must share our blog link to our social media such as Facebook.instagram and many other platforms. Quora is one of the best platforms to drive free organic traffic to your blog.
2. The second most essential part to optimize your website for the mobile user . as we all know that lots of readers read blogs from their mobile phones. so we must ensure that if our blog is well optimized for mobile users. in mobile optimization, we can optimize the font, text, and site speed.
Conclusion
Hope this article will help you to understand what SEO is in an easy manner, we are now familiar with what is SEO and how does it work. now you can use this information to get traffic on your blog or website and get your blog ranked in search engine.
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