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Friday, 14 August 2020

What Is SEO /Search Engine Optimization and how does it work







This is often generally inquired questions on the web what is SEO?

The individuals who are about to begin their blog or websites or has recently started blogging or making a  website.

 for them, it is essential to know what is SEO(Search Engine Optimization).

Before dying into the sea of SEO  we must be recognizable with what is the SEO stands for 
so the answer is below. 


Full-Form of SEO


This is the full form of SEO (search motor Optimization)


As we got to know what is the full form of  SEO,  now it is time to understand it closely In simple terms, 


After reading this article and implementing SEO strategy you'll be able to get drive more natural and organic traffic on your blog or websites without paying for ads.



DO you need to know what SEO (search engine optimization) is and how does it work? 

On the off chance that yes, at that point you must be inquisitive to know about what are the nuts and bolts of SEO (search engine optimization) and how you'll be able to utilize it for your websites or blogs. What are the sorts of SEO?

In this article, I have attempted to clarify what SEO is and how does it work and what are the nuts and bolts in a really simple way so anybody can get it in exceptionally. in case you still have any inquiries about SEO let me know within the comment section. 

Let’s start


 What is SEO? 


In a straightforward way, it may be a way to optimize your websites for search engines such as Google, Yahoo, or bing. so that google bot crawlers could understand that on what types of topics we have written in our blogs and show them on the results page. 

let's say you've got a fair begun website or blog.now you want to drive traffic on your blog or website and need to seem on the search results. 

How you'll do it?


To drive more traffic on your blog or website and get it on the first page of the result you'll get to make a few changes. Typically the method is known as SEO (search engine optimization).

whenever we look on the web for anything there will be a few sites that appear on the primary page of the result. the primary 2 or 3 posts which we see have an advertisement on them it implies they are being appeared on the primary page since they have paid for it. 

but once you will scroll down the page you'll see a few websites without any advertisements. this is what we knew as SEO. this could be a free way to induce your blogs or website rank on the search engine such as Google, Bing, Yahoo.

For understanding it closely you'll be able to see images below 





So finally, you got to know what is SEO look engine optimization. presently you must be considering that how does it work. 


let's get it how does it work and what are components we got to learn about SEO (search engine  optimation)

Types of SEO

There are two types of SEO 


1. black hat SEO

2.white hat SEO

What is black hat SEO 


whenever we try to get our blog or website to rank on Google or any other search engine using illegitimate ways and violate the terms and policy of search engine.

 that is the process known as black hat SEO. 

It is considered a bad practice to get traffic and rank your blog or website. it totally illegal and against search engine policy 

if your practice it, you may have to face some bad consequences.  


What is white hat SEO 


In easy terms, it is opposite to black hat SEO just like we have got bad or good similarly they are. white hat SEO is legal and approved way to drive traffic or your blog and get it ranked on search engines. 

white SEO has two parts, if you follow them you can drive good traffic and get your blog or website ranked on the search engines such as Google, yahoo, bing, and so on.


What is on-page SEO


On-page is a practice we do to drive organic traffic and get our blog ranked in search engines. 

I have mentioned mandatory parts of it such as meta tags, site speed, site structure, and rich content 


On-page SEO


The very first part under the white hat SEO we have got to discuss is on-page SEO. 

so let's understand it in simple terms 

1. Site architecture and coding is the necessary thing when we do SEO for our blog and website. if you are not from the field of coding and not have knowledge about coding then you can go for some platform where you don't have to do any coding and can
manage your blog or website with drag and drop options.

 2. Heading, page title, and meta tag this is the second most important things in the process of SEO. Heading must be attractive and catchy to drive traffic on your blog. Page title needs to choose wisely. the meta tag is something that appears on the bottom of your title in the search engine to understand it easily you can see the below-given image.





   
3. Internal linking is also a mandatory part of doing SEO. 

let's suppose we have written about SEO and we have also been written about the SEM then we can mention the link of our another post to a new one this is known as internal linking.

4.Rich content 

it means your content must be understandable and helpful to others.

5.site speed 

 lots of blogger does not pay to much attention towards this step but it also necessary to have good speed of your website. 
there are many tools available on the internet to check the speed of your site. 


What is Off-page SEO 


It is the process of driving more organic traffic to your blogs through link building as we can share our blog on social media and another platform so that our blogs can reach everywhere and can drive more and more traffic.


Off-page SEO 


1. The very first thing we cover in Off-page SEO is link building we must share our blog link to our social media such as Facebook.instagram and many other platforms. Quora is one of the best platforms to drive free organic traffic to your blog. 

2. The second most essential part to optimize your website for the mobile user . as we all know that lots of readers read blogs from their mobile phones. so we must ensure that if our blog is well optimized for mobile users. in mobile optimization, we can optimize the font, text, and site speed. 

Conclusion 


Hope this article will help you to understand what SEO is in an easy manner, we are now familiar with what is SEO and how does it work. now you can use this information to get traffic on your blog or website and get your blog ranked in search engine. 

if you like this post please don't forget to follow our blog and if you have any then please let me know in the comment section. 























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